The Challenge
Selling automobiles is a highly competitive business; but when you are a salesman working at just one of six Ford Dealerships, all within a 20-mile radius, the pressure is really on! Customers are increasingly savvy and with six dealerships from which to choose, just getting an opportunity to get in front of a potential buyer is an almost insurmountable challenge.
The Solution
With 80% of all car buyers doing their research and due diligence on the Internet prior to any purchase, it just makes sense that to be competitive a salesman needs to have an effective presence there. Video communications are proven to garner greater results than text or static pictures and the multiple, easy-to-use streaming video products available through helloWorld Studio, offers a cost-effective solution to meeting this need.
The Results
Anthony Williams, salesman at Freeway Ford in Minneapolis, Minnesota, was already actively pursuing potential customers who were searching the web for their ideal car. He realized that 90% of the time these online shoppers were receiving auto-responders from other sales people. Even when they did respond personally, the message was in traditional text format. By using the helloWorld Studio, Anthony was able to respond in a way that was both unique and extremely effective. He began sending video messages that included a few words of introduction and then a video of the car they had expressed interest in. The response was enthusiastic and immediate. He admits that it took him about two weeks to video tape every car they had in inventory but he was always prepared to fire off another video response when the inquiries came in. Sales went through the roof and in no time Anthony became the Number One Ford salesman in the entire region. Freeway Ford owners were so impressed with these results, they became an Affiliate and continue to use this innovative way to reach online buyers.
